Here’s the storyline start!

↓ Transcript
Panel 1: Creeple Tower Demo at the Friendly Deodorized Game Store.
Mike watches dejectedly as they play.
Player 1: The strategy here starts to fall apart.
Player 2: (holding a creeple) Do these have cat saliva on them?
Player 3: How much longer til the Magic Tournament?
Panel 2:
Mike: They hate it. Maybe I'm not cut out for this kind of brutal honesty.
Panel 3:
Some guy with an iPad comes up to Mike and says: Well get used to it. You'll be getting it from all sides now!
Panel 4: He shows him a post on a blog:
Board Game Insider
Introducing Creeple Tower, Innovative New Board Game!!!