I keep seeing these ads for the latest Professor Layton game (Professor Layton and the Diabolical Box) that are posted in the NYC subway. There’s a tv version too, maybe you’ve seen it. They’re all close ups of women making dumb faces while they concentrate on the game. The tagline is “The satisfying, infuriating, satisfying again puzzle-solving game.”
Somebody posted this video of the subway ads on Kotaku.